Target’s latest move to launch TONE, a personal care brand with streamer Kai Cenat and his AMP collective, has ignited controversy amid a sustained boycott by Black communities over the retailer’s ...

Target may be eyeing a return to DEI initiatives after shareholder pressure and financial losses, but the community might not ...

Target has partnered with popular streamer Kai Cenat to launch a personal care brand called Tone despite ongoing boycotts.

Target linked up with Kai Cenat, but a lot of folks in the Black community see it as a cover-up, not a comeback.

Majority of anti-DEI shareholder votes came in between 98% and 99%, proving their stance on the initiatives that are under ...

Essence Festival draws fire for keeping Target as sponsor amid DEI rollbacks, sparking boycotts and tough questions from the ...

Instead of Target addressing its DEI dialback, the retailer continues to work with Black brands like Tone, a personal care line by Kai Cenat.

Explore the Kai Cenat Target campaign aimed at winning back loyal consumers with AMP's personal care products.

Other companies that have pulled back on DEI practices in recent months include Salesforce, Amazon, Google, and Target.