Eddie Hearn spoke about this during a recent interview with The Stomping Ground where he reacted to the news of TKO’s involvement. Hearn said whilst he welcomes them into the sport, he believes that this move proves what a strong position boxing is in right now, rather than the idea that it needs “fixing” to some degree.

White and TKO have partnered with chairman of Saudi Arabia’s General Entertainment Authority, Turki Alalshikh, to launch a new boxing promotion, Ring Magazine announced Wednesday. The executive leadership will be anchored by White and WWE president Nick Khan.

Matchroom Boxing's Eddie Hearn got honest about the new boxing promotion headed by Dana White and Turki Alalshikh.

Turki Alalshikh, Dana White’s boxing partner, invokes Muhammad Ali’s legacy to counter criticism about the new league’s lack of history.

Canelo Alvarez shares his reaction to UFC CEO Dana White, TKO, and Turki Alalshikh partnering for a new boxing promotion.

After years of speculation, Dana White has entered the boxing game. White is set to be a part of the executive leadership of a new boxing promotion that is a partnership between Turki Alalshikh, Sela and TKO Group Holdings, Inc., the three parties announced on Wednesday.

UFC President Dana White and Saudi Arabian General Entertainment Authority Chairman Turki Alalshikh jointly announced the creation of a new boxing promotion Wednesday. According to Ring Magazine, Alalshikh signed a multi-year partnership with TKO,

The boxing league formed by UFC CEO Dana White and Turki Alalshikh could reportedly kickoff as soon as September.

The rumors are now a reality and UFC Dana White is now officially back in the boxing business with the help of wealthy promoter Turki Alalshikh. Fight fans know Dana White as the man that has helped guide the UFC into being the biggest combat sports brand in the world.